A beginner blogger mistake I made was creating my blog without first considering user experience. Visitors would come to my blog and have no real guidance on where to find the information they were looking for because I didn’t have well thought out site structure.

If you’ve been posting on your blog and not seeing an increase in blog traffic it may be due to poor site structure which could be affecting user experience. As a beginner blogger I spent a lot of time thinking about how to get more blog traffic but rarely had I considered how site structure would navigate visitors to the information they were looking for on my blog. Big mistake!

I was posting for months before I learned that it was important to think about all aspects of  how my customers would interact with my brand, services, and products both IRL and on my blog. That process is called “User Experience” or “UX”. With Hello Ambi, I realized in more than one way that I would be doing you a huge disservice if I didn’t create this blog in the right way.

With Hello Ambi, I realized in more than one way that I would be doing you a huge disservice if I didn’t create this blog in the right way. I took my time to plan out categories and subcategories and planned to write out cornerstone content that further explained those main categories and subcategories. I didn’t stop there though. I researched ways to optimize this content search engines and studied the UX happening on my blog.

Through my my research I found a great visual created by Peter Moreville that highlights the seven factors that go into effective UX design.

UX honeycomb
Source: Peter Moreville

It is best practice for UX professionals to use the ‘usability honeycomb’ theory as a guide in creating a better user experience for users. With that said, what better methods to borrow than what the pros are using to measure the excellence of your own blog’s user experience? Here are four questions to ask yourself when developing a UX plan for your blog.

4 Questions to Ask When Planning Effective UX Design for Your Blog

  1. How will users discover your blog?
  2. What sequence of actions do you want them to take once they land on your blog?
  3. What thoughts or feelings will come up for them as they try to accomplish their goal on your site?
  4. What impression are they left with about your brand after interacting with your blog?

Most of these questions are either directly or indirectly influenced by your blog’s site structure. Of course there are the occasional folks who just simply don’t care for the blog styling you may have used. It’s more likely that if someone didn’t find what they were looking for on your blog they did not have a good user experience.

The best way to ensure your blog’s site structure leads to better user experience is by using categories and tags. Using categories and tags let’s users and Google know what content is more valuable and less relevant. Enabling breadcrumbs will also map content for the user above each post. That way if they land on a post in a sub category, they know that they can find broader information in your blog categories.

At the center of each user experience is value. Visitors are coming to your blog because they want something. How are you helping them find the information they are looking for on your blog? Use your blog’s site structure to take your users on a journey and this will in turn create a great user experience and leave an impression about your brand that will keep them coming back for more!

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